Privacy Policy

Information we collect

When you request an offer or contact us, we collect the details you provide: your name, email address, phone number, vehicle information (year, make, model, trim, mileage, condition) and any photos you choose to upload.

We may also collect basic technical information such as your browser type and pages visited to help us improve the site.

How we use your information

We use your information solely to provide our service: to prepare and deliver your offer, to contact you about selling your vehicle, to schedule an inspection, and to complete a purchase.

If you take part in our referral program, we use the contact details provided to administer referral rewards.

Analytics & cookies

We use Google Analytics 4, a service provided by Google LLC, to understand how visitors use our site. Google Analytics sets cookies (such as _ga) in your browser and collects technical and usage information including your IP address, device and browser type, the pages you visit, and how you move through our offer process. We use this only in aggregate to measure and improve the site and the offer flow.

We do not send your name, email address, or phone number to Google Analytics — that information is used only to prepare and deliver your offer, as described above.

We also record basic usage events in our own database (first-party): the pages you view, how far you get in the offer form, and interface interactions such as button clicks — never the text you type. This includes remembering which ad, search or link brought you to our site, including on return visits, so we know which of our advertising works. We keep these for up to 12 months, use them only to improve the site and our advertising, and do not share them with third parties.

Google processes this analytics information on servers in the United States, which means it may be stored or accessed outside Canada and is subject to U.S. law.

You can opt out at any time using the “Your privacy choices” control at the bottom of this page (also linked in the site footer), by blocking or clearing cookies in your browser settings, or by installing Google's Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout. Your choice is remembered in your browser's local storage, alongside preferences like your form progress and a random session identifier.

Session recordings & heatmaps (Microsoft Clarity)

We use Microsoft Clarity, a service provided by Microsoft Corporation, to understand how visitors interact with our pages — where people click, how far they scroll, and where they get stuck — so we can improve the site. Clarity records page interactions (clicks, scrolling, mouse movement) and produces anonymized session replays and heatmaps. Text you type into forms is masked by default and is not recorded.

Clarity sets cookies in your browser and processes this information on Microsoft servers in the United States. Recordings are retained by Microsoft for approximately 30 days. Learn more at https://privacy.microsoft.com/privacystatement.

You can opt out at any time using the “Your privacy choices” control at the bottom of this page (also linked in the site footer), or by blocking cookies in your browser.

Advertising (Meta Pixel & Conversions API)

We advertise on Facebook and Instagram, and we use the Meta Pixel and Meta Conversions API (services provided by Meta Platforms, Inc.) to measure how those ads perform and to show relevant ads to people like you. The Pixel sets cookies in your browser (such as _fbp and _fbc).

To match a conversion to an ad interaction, we share limited information with Meta: a securely hashed (irreversibly scrambled) version of your email address, phone number and name, together with your IP address, browser and device information, and the Meta cookie identifiers above. We do not send Meta your name, email address or phone number in readable form — those identifiers are hashed before they ever leave our systems, and Meta uses them only for matching.

If you ask us to sell your car and we complete a purchase, we may also send Meta a hashed record of that conversion (and its value) so we can measure which ads lead to real sales. This contains the same hashed identifiers — never your readable contact details.

If you have contacted us, we may also upload a securely hashed list of contact details (email address, phone number, name) to Meta so we can show ads to you — for example, a reminder to finish your offer — or to people with similar characteristics. Meta cannot read the hashed values; it can only match them against its own users, and it uses them solely for that matching. You can opt out of this at any time by emailing us.

Meta processes this information on servers that may be located outside Canada, including in the United States. You can manage ad personalization in your Facebook and Instagram settings, and limit or clear cookies in your browser. Learn more in Meta's Privacy Policy at https://www.facebook.com/privacy/policy.

Text messaging (SMS)

If you give us your mobile number, you consent to receive text messages from DriveOffer related to your request — for example offer updates, any questions we need to finalize your offer, appointment reminders, and booking confirmations. Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP to any text, and reply HELP for help. Providing your mobile number is optional — it is not required to receive an offer and is not a condition of any purchase.

Your mobile opt-in and SMS consent information is not shared with any third parties or affiliates for marketing or promotional purposes.

Email & text message receipts

When we email or text you — for example your offer or a booking confirmation — our email provider (Resend) and text-message provider (Twilio) send us delivery receipts: whether the message arrived or bounced, and whether a link in an email was clicked (and, where enabled, whether the email was opened). We use this only to make sure offers actually reach you and to stop contacting addresses that no longer work.

If you mark one of our emails as spam, we automatically stop sending you follow-up emails. You can also opt out at any time by replying STOP to a text or emailing us.

How we share your information

We do not sell your personal information. We share it only with service providers who help us operate (for example, payment processing, the analytics and session-recording providers described in “Analytics & cookies” and “Session recordings & heatmaps”, the advertising provider described in “Advertising”, and the email and text-message providers described in “Email & text message receipts” above) and only as needed to deliver our service or measure our advertising, or where required by law. Your mobile opt-in and SMS consent for text messaging are never shared with third parties or affiliates for marketing or promotional purposes.

Data retention & security

We keep your information only as long as necessary to provide our service and meet legal obligations, and we take reasonable measures to protect it from unauthorized access.

Your rights

Consistent with Canadian privacy law (PIPEDA) and applicable provincial legislation, you may request access to, correction of, or deletion of your personal information at any time.

To make a request, email us at driveofferca@gmail.com.

Contact us

If you have questions about this policy or your information, contact Scurlock LLC at driveofferca@gmail.com or (780) 952-4504. Our office is located at 8923 137 Ave NW, Edmonton, AB.